Thursday, February 16, 2017

Turbocharge Your Marketing Strategy With Drupal 8

It's no news anymore: Drupal 8's a dream come true for any digital marketing team! Supercharged with innovative marketing functionality, with all kinds of SEO-oriented cutting-edge tools and reflecting Drupal's “culture” of empowering the non-technical user (in this case marketers grow less and less dependent on their more technical colleagues), Drupal 8's an all-in-one, feature-rich "marketing-machine"! Are you ready to trigger its power on your own website, too? To turn it into a highly efficient, easy to use “traffic magnet”? Then let's analyze Drupal 8's tools for marketers a bit closer, shall we?


“Out-of-the-box mobile-responsiveness”, “highly flexible, personalized content delivery”, “high page-load speed”, “multilingual capabilities” and the list of Drupal 8's cool features can go on...

These are but some of the possible answers to your legitimate questions: “What's it in for me, a digital marketer?” or “What's in it for my online marketing team/s?” or “How can I turbocharge my marketing strategy with Drupal 8?” or “How will it supercharge my SEO efforts?”

Face it:

  • No framework comes optimized out-of-the-box
  • You need to enable your digital marketing team to grow independent from the IT department (time is money, after all or)
  • “Just” an impeccably coded website, with a stunning, visually-appealing design, won't help you reach the conversion rate that you're dreaming of
  • You need to effectively reach out to your own target audience, which leads us to one of the present day's biggest digital marketing challenges: delivering hyper-personalized, segmented content (by audience), across all the available social media channels and devices out there.

Curious to read more? View original source: https://www.optasy.com/blog/turbocharge-your-marketing-strategy-drupal-8

Contact Details:
Optasy
212 Lexington Road,
Toronto, Ontario, Canada
Phone: (416) 243-2431
Email: adrian@optasy.com

Wednesday, February 15, 2017

Ready to Upgrade to Drupal 8? Preparation is Key

Who could “blame” you for such a major decision? Drupal 8’s much-talked-about enhanced functionality, innovative nature, unmatched user-friendliness, reliability and unprecedented power have made developers grow “ecstatic”, while business owners have gradually started to realize that an upgrade to Drupal 8 would automatically “propel” them right into the far future of the digital world! But, before you “rocket” off your business into the future, you should get your site, too, ready first. Here are our tips for you on how to prepare your site for a smoother transition to Drupal 8:



Have you had enough of hearing and reading about cutting-edge Drupal’s innovative features? About all the improvements that its developers have implemented to this version of Drupal? About its:
  • unmatched functionality
  • about how it can upload files a top speed
  • about how it comes equipped with cool multilingual add-ons
  • about the truly innovative mobile-first mentality that it embeds
  • and about its goal to cut out the middlemen and empowering the end user even more?
About extended control, put in the hands of developers, builders, content editors and site admins?

And now you want some of all that, too, right?

You want to gain such control over your own site, as well, to supercharge it with such power and to get it aligned not just with the present-day digital trends, but to those of the future, as well. Those that Drupal 8 developers have already anticipated?

Then go ahead! But, before you upgrade to Drupal 8, take some time to go through our set of 6 tips on how to get your site properly prepared for this significant upgrade.

Preparation is key for a smooth and effective upgrade to Drupal 8, you know!

View Original Source: https://www.optasy.com/blog/ready-upgrade-drupal-8-preparation-key

Contact Details:
Optasy
212 Lexington Road,
Toronto, Ontario, Canada
Phone: (416) 243-2431
Email: adrian@optasy.com